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Pictures of blueberries are prominently displayed on the front of many food packages. Here they are on boxes of muffins, cereals and breads. But turn the packages around, and suddenly the blueberries disappear. They're gone, replaced in the ingredients list with sugars, oils and artificial colors derived from petrochemicals.
This bag of blueberry bagels sold at Target stores is made with blueberry bits. And while actual blueberries are found further down the ingredients list, the blueberry bits themselves don't even contain bits of blueberries. They're made entirely from sugar, corn cereal, modified food starch, partially hydrogenated vegetable oil, artificial flavor, cellulose gum, salt and artificial colors like Blue #2, Red #40, Green #3 and Blue #1.
What's missing from that list? Well, blueberries.
Where did the blueberries go?
They certainly didn't end up in Total Blueberry Pomegranate Cereal. This cereal, made by General Mills, contains neither blueberries nor pomegranates. They're nowhere to be found. But the cereal is made with red #40, blue #2 and other artificial colors. And it's even sweetened with sucralose, a chemical sweetener. And that's in addition to the sugar, corn syrup and brown sugar syrup that's already on the label.